Over Mobile App Update
I have used this app a few times and honestly I like it, but that is not why I am sharing about this update. I am sharing because I love how Over utilized this app update to communicate with their audience where they are.
Communicating where you audience is will increase your reach, awareness and return on investment faster than anything else will. If you are struggling with content engagement you need to evaluate it by asking yourself three questions.
- Is my audience here? Knowing your Target Audience is extremely important to marketing success. If you are publishing content where they are not you will yield very little results - this is why I do not have a Facebook Page any more.
- What is my audience engaging with? You need to look over your analytics to see what your audience is or is not engaging with. This will help you create better content to increase engagement.
- Why am I publishing content here? If you are not here for what your audience is here for then you will be left there alone because they won’t bother with you. Each marketing avenue has it’s own audience so create and publish content specifically for them on that avenue.
Thanks for reading. If you found this helpful please share and share your thoughts with me.