Information Network Director at Salem Communications
Information Network Director at Salem Communications
Gary Winchester is a marketing and advertising professional with a social perspective, starting his first company in 2009 where he provided networking opportunities and social media platform education for Placer and Sacramento County businesses.
Gary is passionate about consulting with companies and organizations to help them discover what will increase their return on investment in this digital marketing age. His belief in constant education on the subjects of digital, inbound, social and radio best practices has lead to multiple successes for his clients.
The key to his success has been achieved through the implementation of social media marketing campaigns tied to a strategy involving other media platforms to increase a client's presence on multiple social media channels and within the community.
"Whether you have a small budget or a big budget there is always something you could be doing to grow your business on and offline," Gary Winchester.
Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.
Social-Inbound Ad Strategy Contract with WindFarm Marketing
Use Facebook and Google Analytics to assist Account Managers with ad targeting to yield the best results possible for WindFarm Marketing customers. Educate Account Managers on the use Facebook Power Editor and current best practices.
Website Content and Social Media Content Contract with SG Studios, Inc.
Created optimized website and social media content to increase website traffic.
Website Communications Contract with Sacramento Prays
Worked with the Sacramento Prays leadership team to translate their desires to the development team at Affari Projects to create a visitor friendly SacPrays.com website. Developed social accounts and created an enewsletter template as well as an adaptable communication plan for the Sacramento Prays leadership team for 2014 and 2015.
Marketing and Sales Strategy Contract with TheMarketingMinds.com
Developed, presented and assisted in the implementation of a social media marketing strategy to increase growth in web traffic, brand awareness, customer engagement and sales. Consulted TheMarketingMinds.com clients on optimizing their social media channels to increase search engine visibility.
Blog Content Strategy and Education Contract with the California National Guard
Created and presented a blog content strategy to the Public Affairs Office for the Adjutant General's blog in 2011.
Social Media Strategy Contract with Marketing Medley
Assisted Marketing Medley clients with the set up of their social profiles, social content, blog content and website content to meet their goals. Created a Social Media training program for Marketing Medley clients and ongoing seminars.
Social Media Course Development Contract with Business Networking Group
Created a Social Media education course for the Business Networking Group members that will assist them with their marketing needs and meet their marketing goals.
Uncovered compelling news stories to post on KLOVE.com and Air1.com. Shared them on the K-LOVE Radio News Facebook Page and @KLOVEnews Twitter account. Edited public affairs interviews and produced them for local Closer Look segments each weekend.
Created a strategy for producing content across multiple social networks from multiple content creators. Created a strategy for each radio host’s blog content to increase listenership, community engagement, community growth and increase monthly donations. Developed analytics reports with a team to track monthly donations during pledge drive to reach and exceed the monetary goal.
Obtain and maintain business relationships.
Manage services with new and existing clients.
Hire and manage employees, ensuring they receive the proper training needed.
Organize and maintain client database by using the ACT 2008 program.
Organize and maintain files for clients and prospects.
Handle employee issues and filling open posts
Manage schedules for Northern California employees
Managed warehouse operations, responsible for inventory of recruit training equipment and drill instructor apparel.
Instructed recruits on inventory of training equipment and packing it neatly for transport.
Instructed drill instructors on inventory of training apparel.
Maintain basic Marine Corps knowledge, complete training courses for promotion and stay physically fit. Keep uniforms prepared for inspection and duty.
Instruct recruits for on the job training experience.
Understand and relay basic information for military police assistance after 9/11.
See where I spent time studying to gain early knowledge that helped prepare me for my professional life.
A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.
Take a look at a few of my favorite projects I’ve started or been a part of during the course of my career.
GaryWinchester.com was created and being maintained to assist small business growth in Sacramento, CA.Launch
Managing the national presence for K-LOVE Radio brought me closer to the listeners, artists, the music and the DJs.Launch
Use Facebook and Google Analytics to assist Account Managers with ad targeting to yield the best results possible for WindFarm Marketing customers. Educate Account Managers on the use Facebook Power Editor and current best practices.Launch
Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.